How to build a consumer lab

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail. With this description it becomes clear what kind of equipment will be needed, and which physical environment (on-site or in a lab) would best suit this test or research. In general, the description should answer the following questions:

• Do consumer goods, products, food items need to be tested?
• Do participants need to walk around in the lab?
• How many people are present during a test, besides the participant(s)?
• Are participants being invited to visit a lab and/or is on-site research going to be performed?
• What kind of participants need to be selected (age, gender, etc.)?
• How big are the rooms? And, does the building have special aspects (i.e. is it a monument)? You can also build a lab in an existing restaurant or cafeteria making it into a ‘living lab’.

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