Eye tracking & facial expression analysis
Eye movements contain important information as do facial expressions.
Often eye tracking technology is combined with facial expression analysis techniques to provide insight in user experience, preferences, desire, and appreciation. For example in neuromarketing, cognitive psychology, and user experience research.
Attention and emotion
Both eye tracking and facial expression analysis add substantial power to your research by providing information about attention and emotion. Learn more about subconscious processes by observing outward expressions such as eye movements and facial expressions.
Download this white paper to learn how you can combine FaceReader™ and eye tracking technology.