By reading this case study, you will learn how to measure children’s food preference. Do they really like this new drink or is it not to their taste?
Studying Action Units, a contraction or relaxation of one or more muscles, provides you with the detailed information you need to be able to assess emotions.
This study was performed in the Restaurant of the Future - a great place to test new products in a restaurant environment.
Consumer research is a broad area, in which observational research is becoming more and more popular. Learn more about the tools there are to study behavior in great detail.