Free case study
On consumer behavior research

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By reading this case study, you will learn how to measure children’s food preference. Do they really like this new drink or is it not to their taste?

Facial expression analysis

Observe facial expressions to get the insights you need! You can automate these measurements with FaceReader software, or code Action Units in great detail in The Observer XT software.

Emotions

Studying Action Units, a contraction or relaxation of one or more muscles, provides you with the detailed information you need to be able to assess emotions.

This study was performed in the Restaurant of the Future - a great place to test new products in a restaurant environment.

Consumer behavior research tools

Consumer research is a broad area, in which observational research is becoming more and more popular. Learn more about the tools there are to study behavior in great detail.