Behavioral Research Blog

Consumer behavior: do we enjoy the buffet to its fullest potential?

Posted by Annelies Verkerk on Mar 13, 2017

There are parts of the world where people eat primarily for pleasure, and less so to fulfil nutritional needs. In my eyes, that is a sign of prosperity and wealth. In these areas, there is more than enough to eat, and a wealth of different foods to choose from. But in these same parts of the world people are overweight, more and more diabetic, and suffering from cardiovascular diseases. So what is wealth, in terms of food? To address this, let’s zoom in on a consumer study that focuses on recognizing signs of fullness.

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Topics: The Observer XT, video observation, coding schemes, consumer behavior, consumer behavior research, video recording, Eating behavior, coding behavior, food, sensory science

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