Behavioral Research Blog

Measuring the creative process

Posted by Andrew Spink on Nov 18, 2013

After Albert Einstein died, his brain was preserved and in the following decades scientists have studied it to try and see if there was anything exceptional about it.  It is hard to draw conclusions from just one subject, but one clear difference is that he had an exceptionally large number of glial cells in the area of the brain responsible for incorporating and synthesizing information from other brain regions [1]. Glial cells are important for a number of brain functions, including signal transmission.

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Topics: Observation lab, Neuromarketing, living labs, Portable lab, behavioral research, brain waves, EEG, New York

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