Behavioral Research Blog

Playing virtual games with frames – manipulating the distribution of people

Posted by Annelies Verkerk on Jul 4, 2013

Wild and appealing public displays
For public displays nowadays, we are no longer limited to traditional square and flat designs. More wild and appealing forms like curves, spheres, or columns are now possible as well. People that pass by such displays may behave differently than when they see a traditional square and flat one. This effect may be unwanted and people might miss important information on the display because they mainly look at other eye-catching parts. But it also offers interesting possibilities to manipulate the people passing by the display. If you know how the display shape influences people, you can use this knowledge to optimize information transfer.

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Topics: The Observer XT, video observation, media recorder, gaming

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