Behavioral Research Blog

The value of facial expression analysis in advertisements

Posted by Annelies Verkerk on Nov 7, 2016

I love Apple. I am a fan. I deny being an addict, which of course makes me one.

Very few brands achieve the status of being “lifestyle brands”. According to José Chavaglia Neto and José António Filipe from Instituto Universitário de Lisboa, Portugal, whose study I discuss in this blog post, consumers’ fascination for particular brands on the market is rising considerably. Therefore, companies are trying to consistently create a strong identification with their brand(s), what allows the company to add economic value because people will keep buying this particular brand. I bought a new iPhone, and couldn’t wait to show it to my friends and family. I did pay a lot of money for it…yet I keep buying Apple. I am truly a fan of their technology, brand, and style.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting, facial expression recognition software

Mirror, mirror on the wall

Posted by Jacqueline Martinali on May 19, 2016

It’s Friday the 13th. Together with my colleague Sandra, we took a walk around Amsterdam’s Java Island. All around us we read slogans like ‘the future has arrived’, ‘drinking water is getting scarcer’ and ‘how do we use and abuse data?’ Already a special feeling is coming over me. The future has arrived on Friday the 13th? What does that mean for our visit here in Amsterdam?
Between all the pavilions, installations, and prototypes about the future of everyday living, we easily found what we were looking for: the We Are Data - mirror room.

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Topics: emotion recognition, FaceReader, facial expression recognition software, mirror room, remote photo-plethysmography

How to use FaceReader in the lab

Posted by Guest blogger on Mar 24, 2016

By Marret K. Noordewier, PhD – Leiden University

Are you interested in using automatic facial expression analysis with FaceReader software in a standardized lab setting? Here are some tips to consider in addition to Leanne Loijens’ tips to optimize facial expression analyses.

 

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Topics: emotion recognition, FaceReader, facial expression analysis, Observation lab, usability lab, emotions, facial expression recognition software

What if you saw a gigantic wave take away your safe harbor?

Posted by Jacqueline Martinali on Mar 10, 2016

Losing a close family member, seeing a dead body, being separated from your loved ones, witnessing gigantic waves: these are all traumatic events no one wants to be exposed to. Individuals who witnessed the 2011 Great East Japan Earthquake faced at least one, and often more, of these events. Going through such a trauma can result in onset of post-traumatic stress disorder (PTSD).

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Topics: FaceReader, facial expression analysis, child, Post-Traumatic Stress Disorder, emotional numbing, facial expression recognition software, PTSD, trauma

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