Behavioral Research Blog

Do emotions affect preferences to opera music?

Posted by Jacqueline Martinali on Mar 16, 2017

What does music trigger? What emotions arise as people listen to music or watch a music video? Happiness, sadness, disgust or appreciation perhaps? It depends whether people like or dislike the music, or what they prefer. Personally, hard rock music is a genre I strongly dislike. On the other hand, I can become very happy by hearing a certain pop song.

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Topics: FaceReader, facial expression analysis, emotions, music

The value of facial expression analysis in advertisements

Posted by Annelies Verkerk on Nov 7, 2016

I love Apple. I am a fan. I deny being an addict, which of course makes me one.

Very few brands achieve the status of being “lifestyle brands”. According to José Chavaglia Neto and José António Filipe from Instituto Universitário de Lisboa, Portugal, whose study I discuss in this blog post, consumers’ fascination for particular brands on the market is rising considerably. Therefore, companies are trying to consistently create a strong identification with their brand(s), what allows the company to add economic value because people will keep buying this particular brand. I bought a new iPhone, and couldn’t wait to show it to my friends and family. I did pay a lot of money for it…yet I keep buying Apple. I am truly a fan of their technology, brand, and style.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting, facial expression recognition software

What emotions does an author inject into a book?

Posted by Annelies Verkerk on Sep 20, 2016

“A book is beauty. A book is a shelf, a wall, a home.” states Simon Jenkins, the Guardian. He informs us that the digital book has had its peak. Paper books are instead just what he says: a shelf, a wall, a home. But how do you shove your shelf, wall, or home into a suitcase and fly off to Florida? I’d rather put my Kindle in my handbag and have all the books I’d ever want to read with me.

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Topics: emotion recognition, on-site research, FaceReader, facial expression analysis, physiology, EEG, emotions

How to use FaceReader in the lab

Posted by Guest blogger on Mar 24, 2016

By Marret K. Noordewier, PhD – Leiden University

Are you interested in using automatic facial expression analysis with FaceReader software in a standardized lab setting? Here are some tips to consider in addition to Leanne Loijens’ tips to optimize facial expression analyses.

 

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Topics: emotion recognition, FaceReader, facial expression analysis, Observation lab, usability lab, emotions, facial expression recognition software

Who is the best product representative?

Posted by Guest blogger on Mar 17, 2016

This week we have a guest blog post from Dr. Lora Becker. She is Director of the Neuroscience Program at the University of Evansville. Her primary research activity seeks to understand human and animal emotions. Thank you Lora for the knowledge and enthusiasm you share in this blog!

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Topics: FaceReader, facial expression analysis, emotions, Resting Bitch Face

Measuring flow

Posted by Guest blogger on Mar 15, 2016

By Martijn van den Berg

Flow is a state in which a person is fully involved in an activity, decreasing self-consciousness and sense of time. This process requires a person to be extremely focused, as well as exactly have the skills to master a task. Achieving flow is desirable, because during flow a person can reach maximum skill level as well as creativity within a domain[1]. However, measuring when a person is in flow and subsequently finding out how to get a person in a flow state is difficult, because flow causes persons to decrease self-consciousness, not recalling to what extent flow occurred[2].

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Topics: FaceReader, facial expression analysis, emotions, flow

What if you saw a gigantic wave take away your safe harbor?

Posted by Jacqueline Martinali on Mar 10, 2016

Losing a close family member, seeing a dead body, being separated from your loved ones, witnessing gigantic waves: these are all traumatic events no one wants to be exposed to. Individuals who witnessed the 2011 Great East Japan Earthquake faced at least one, and often more, of these events. Going through such a trauma can result in onset of post-traumatic stress disorder (PTSD).

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Topics: FaceReader, facial expression analysis, child, Post-Traumatic Stress Disorder, emotional numbing, facial expression recognition software, PTSD, trauma

Market research event with big ideas and real-world solutions

Posted by Annelies Verkerk on Mar 3, 2016

Last week I had the opportunity to travel to New York City for a very vibrant marketing conference: "The Quirks Event 2016". This is only the second year of the event, but it has already proven its value to the both industry attendees and researchers.

The Quirk’s Event in Brooklyn, New York is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network, and learn about the latest trends and techniques in market research. The conference features educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Noldus Consultants gave the workshop "Mirror of the Mind - Insights gained from studying the face".

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting

Play with Emotions

Posted by Annelies Verkerk on Feb 18, 2016

Give us a chance to make you smile! Play with Emotions.

In market research, measuring emotions is becoming more and more popular. Now is your chance to incorporate emotion analysis in your market research. And, to play a game!

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, emotions, RBF, Resting Bitch Face

Emotion analysis can be beneficial to researchers in decision making

Posted by Guest blogger on Jan 13, 2016

Introducing muCap

By David Schindler

David Schindler is the laboratory manager of the interdisciplinary decision making laboratory MELESSA at the University of Munich, currently visiting the University of Pennsylvania.

Many researchers interested in human behavior have used Noldus FaceReader in the past to determine emotional states of their subjects. By now, it has become somewhat of a standard to analyze emotions in small-scale psychological studies, to gain insights into consumer behavior from a marketing perspective and in many more areas.

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Topics: emotion recognition, FaceReader, facial expression analysis, emotions, psychology, economics

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