Behavioral Research Blog

Measuring flow

Posted by Guest blogger on Mar 15, 2016

By Martijn van den Berg

Flow is a state in which a person is fully involved in an activity, decreasing self-consciousness and sense of time. This process requires a person to be extremely focused, as well as exactly have the skills to master a task. Achieving flow is desirable, because during flow a person can reach maximum skill level as well as creativity within a domain[1]. However, measuring when a person is in flow and subsequently finding out how to get a person in a flow state is difficult, because flow causes persons to decrease self-consciousness, not recalling to what extent flow occurred[2].

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Topics: FaceReader, facial expression analysis, emotions, flow

What if you saw a gigantic wave take away your safe harbor?

Posted by Jacqueline Martinali on Mar 10, 2016

Losing a close family member, seeing a dead body, being separated from your loved ones, witnessing gigantic waves: these are all traumatic events no one wants to be exposed to. Individuals who witnessed the 2011 Great East Japan Earthquake faced at least one, and often more, of these events. Going through such a trauma can result in onset of post-traumatic stress disorder (PTSD).

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Topics: FaceReader, facial expression analysis, child, Post-Traumatic Stress Disorder, emotional numbing, facial expression recognition software, PTSD, trauma

Market research event with big ideas and real-world solutions

Posted by Annelies Verkerk on Mar 3, 2016

Last week I had the opportunity to travel to New York City for a very vibrant marketing conference: "The Quirks Event 2016". This is only the second year of the event, but it has already proven its value to the both industry attendees and researchers.

The Quirk’s Event in Brooklyn, New York is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network, and learn about the latest trends and techniques in market research. The conference features educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Noldus Consultants gave the workshop "Mirror of the Mind - Insights gained from studying the face".

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting

Play with Emotions

Posted by Annelies Verkerk on Feb 18, 2016

Give us a chance to make you smile! Play with Emotions.

In market research, measuring emotions is becoming more and more popular. Now is your chance to incorporate emotion analysis in your market research. And, to play a game!

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, emotions, RBF, Resting Bitch Face

Emotion analysis can be beneficial to researchers in decision making

Posted by Guest blogger on Jan 13, 2016

Introducing muCap

By David Schindler

David Schindler is the laboratory manager of the interdisciplinary decision making laboratory MELESSA at the University of Munich, currently visiting the University of Pennsylvania.

Many researchers interested in human behavior have used Noldus FaceReader in the past to determine emotional states of their subjects. By now, it has become somewhat of a standard to analyze emotions in small-scale psychological studies, to gain insights into consumer behavior from a marketing perspective and in many more areas.

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Topics: emotion recognition, FaceReader, facial expression analysis, emotions, psychology, economics

Best reads of 2015

Posted by Natasja Bogers on Dec 31, 2015

It’s that time of year again. We’re nearing the end of 2015 and with only hours to go before kicking off a brand new year, we wanted to look back one more time. These are the best read blog posts on the Behavioral Research Blog in 2015!
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Topics: mice, FaceReader, horses, rats, sport, 2015

5 Mind-blowing Facts about Advertising Research

Posted by Annelies Verkerk on Dec 3, 2015

Being able to predict the success of an advertisement campaign is of utmost importance to designers and companies. In this process the advertisement is often the zero moment of truth. Read on to learn more about advertising research.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, eye tracking, emotions, advertising

Throwing Shade: The Science of Resting Bitch Face

Posted by Jason Rogers, Ph.D. & Abbe Macbeth, Ph.D. on Oct 14, 2015

We all know the face. No, not just the face, but that face. That look that she swears is not a look. She says she’s not angry; she reassures you she’s having fun. But her face has been “throwing shade” all night – without saying anything, that face is indicating that she is not happy; more than not happy, she’s about to make your night miserable too. There are plenty of memes, jokes, and videos, much like this one, which make light of that face, which in 2015 has become better known as “Resting B---- Face” (RBF).

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Topics: social behavior research, emotion recognition, FaceReader, facial expression analysis, emotions, measuring behavior, RBF, Resting Bitch Face

5 tips to optimize your facial expression analyses

Posted by Leanne W.S. Loijens on Oct 6, 2015

Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!

1.    The whole face should be visible

You may normally offer your test participants something to eat or drink during the test to make them feel comfortable. However, when eating or drinking, the test participant blocks part of the face with his/her hand and the cup/glass/spoon. So, make sure the test participant finishes his/her cup of coffee before you start the test….unless, of course, the purpose of the test is to see a reaction to a new food or beverage! There are still steps you can take to minimize interference: if testing a soda, for example, test participants could drink through a straw, which would ideally be transparent and colorless.

A tip to consider: Some people have a natural tendency to touch their face without realizing it (like the lady in the picture). You may want to warn the test participants to keep their arms on the table throughout the test in order to get the best possible results.

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Topics: emotion recognition, FaceReader, facial expression analysis, emotions

Behavioral Techniques to Empower Consumers: Resisting Persuasion by Controlling Your Facial Expressions

Posted by Guest blogger on Jun 15, 2015

Over a period of 30 months, Peter Lewinski, Research Fellow at the University of Amsterdam and VicarVision B.V., carried out 12 experiments with an automated facial expression coding software called FaceReader Online. This new neuromarketing technology helped him to test more than 1200 facial emotional reactions to dozens of famous advertisements. The experiments yielded 1 million frames that provided more than 10 million data points to analyze on variables such as emotions of happiness, sadness, anger, surprise, fear, disgust, contempt or valence, arousal, and attention.

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Topics: emotion recognition, FaceReader, facial expression analysis, emotions

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