Behavioral Research Blog

The value of facial expression analysis in advertisements

Posted by Annelies Verkerk on Nov 7, 2016

I love Apple. I am a fan. I deny being an addict, which of course makes me one.

Very few brands achieve the status of being “lifestyle brands”. According to José Chavaglia Neto and José António Filipe from Instituto Universitário de Lisboa, Portugal, whose study I discuss in this blog post, consumers’ fascination for particular brands on the market is rising considerably. Therefore, companies are trying to consistently create a strong identification with their brand(s), what allows the company to add economic value because people will keep buying this particular brand. I bought a new iPhone, and couldn’t wait to show it to my friends and family. I did pay a lot of money for it…yet I keep buying Apple. I am truly a fan of their technology, brand, and style.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting, facial expression recognition software

Marketing and market research blogs

Posted by Annelies Verkerk on Nov 1, 2016

You have never met such a colorful team as the Noldus Consulting Team of Noldus Information Technology.

They (we) go to conferences where there are wheel of fortune games and water-pong challenges in vendor booths, harbor cruise dinners and cocktail parties with all conference attendees, and fantastic conference swag to bring home. Marketing really is a different world!

It’s not all fun and games - they also have time to write brilliant blog posts about consumer behavior which are published on the Noldus Consulting website. Consumer behavior, and how consumers make choices, is of particular interest to our team; we’d like to share some popular posts on these topics here with you.

By clicking below, learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.

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Topics: FaceReader, consumer behavior, Neuromarketing, consumer behavior research, market insights, advertising, consulting

What emotions does an author inject into a book?

Posted by Annelies Verkerk on Sep 20, 2016

“A book is beauty. A book is a shelf, a wall, a home.” states Simon Jenkins, the Guardian. He informs us that the digital book has had its peak. Paper books are instead just what he says: a shelf, a wall, a home. But how do you shove your shelf, wall, or home into a suitcase and fly off to Florida? I’d rather put my Kindle in my handbag and have all the books I’d ever want to read with me.

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Topics: emotion recognition, on-site research, FaceReader, facial expression analysis, physiology, EEG, emotions

Experiencing Measuring Behavior

Posted by Jacqueline Martinali on Jun 22, 2016

Coming back from my first Measuring Behavior (MB) conference, a number of colleagues asked me how it was - did I enjoy myself, and would I write  a blog about it? So here I am, overwhelmed by all the information I received during my two days at the conference, but clueless as to what to write about my experience. Where do I start, which things would I like to highlight, and what struck me the most?

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Topics: FaceReader, tracking, human behavior research, measuring behavior, conferences, lifelogging, non-intrusive measurements

Mirror, mirror on the wall

Posted by Jacqueline Martinali on May 19, 2016

It’s Friday the 13th. Together with my colleague Sandra, we took a walk around Amsterdam’s Java Island. All around us we read slogans like ‘the future has arrived’, ‘drinking water is getting scarcer’ and ‘how do we use and abuse data?’ Already a special feeling is coming over me. The future has arrived on Friday the 13th? What does that mean for our visit here in Amsterdam?
Between all the pavilions, installations, and prototypes about the future of everyday living, we easily found what we were looking for: the We Are Data - mirror room.

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Topics: emotion recognition, FaceReader, facial expression recognition software, mirror room, remote photo-plethysmography

5 tips to get the most out of the 2016 SRA Biennial Meeting

Posted by Annelies Verkerk on Mar 30, 2016

We’re looking forward to the 16th Biennial Meeting of the Society for Research on Adolescence which will start tomorrow. It will be held in Baltimore, Maryland. The general program sessions will begin at 8:30am tomorrow and conclude at 5:15pm on Saturday.

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Topics: The Observer XT, FaceReader, Viso, conferences, psychology

How to use FaceReader in the lab

Posted by Guest blogger on Mar 24, 2016

By Marret K. Noordewier, PhD – Leiden University

Are you interested in using automatic facial expression analysis with FaceReader software in a standardized lab setting? Here are some tips to consider in addition to Leanne Loijens’ tips to optimize facial expression analyses.

 

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Topics: emotion recognition, FaceReader, facial expression analysis, Observation lab, usability lab, emotions, facial expression recognition software

Who is the best product representative?

Posted by Guest blogger on Mar 17, 2016

This week we have a guest blog post from Dr. Lora Becker. She is Director of the Neuroscience Program at the University of Evansville. Her primary research activity seeks to understand human and animal emotions. Thank you Lora for the knowledge and enthusiasm you share in this blog!

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Topics: FaceReader, facial expression analysis, emotions, Resting Bitch Face

Measuring flow

Posted by Guest blogger on Mar 15, 2016

By Martijn van den Berg

Flow is a state in which a person is fully involved in an activity, decreasing self-consciousness and sense of time. This process requires a person to be extremely focused, as well as exactly have the skills to master a task. Achieving flow is desirable, because during flow a person can reach maximum skill level as well as creativity within a domain[1]. However, measuring when a person is in flow and subsequently finding out how to get a person in a flow state is difficult, because flow causes persons to decrease self-consciousness, not recalling to what extent flow occurred[2].

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Topics: FaceReader, facial expression analysis, emotions, flow

What if you saw a gigantic wave take away your safe harbor?

Posted by Jacqueline Martinali on Mar 10, 2016

Losing a close family member, seeing a dead body, being separated from your loved ones, witnessing gigantic waves: these are all traumatic events no one wants to be exposed to. Individuals who witnessed the 2011 Great East Japan Earthquake faced at least one, and often more, of these events. Going through such a trauma can result in onset of post-traumatic stress disorder (PTSD).

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Topics: FaceReader, facial expression analysis, child, Post-Traumatic Stress Disorder, emotional numbing, facial expression recognition software, PTSD, trauma

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