Behavioral Research Blog

Attention! Drive safely

Posted by Guest blogger on Jan 24, 2017

This blog post is a guest post by Katja Kircher from VTI, the Swedish National Road and Transport Research Institute. In a recent study with bicyclists, researchers at VTI observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding. All data combined enabled them to assess whether the cyclists met the demands in specific situations. Did receiving a text message influence the cyclist’s behavior, particularly in high-attention demanding circumstances? Read the blog post to learn more!

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Topics: The Observer XT, eye tracking, Eye tracker, driver behavior, data integration

5 Mind-blowing Facts about Advertising Research

Posted by Annelies Verkerk on Dec 3, 2015

Being able to predict the success of an advertisement campaign is of utmost importance to designers and companies. In this process the advertisement is often the zero moment of truth. Read on to learn more about advertising research.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, eye tracking, emotions, advertising

Why non-verbal behavior matters

Posted by Annelies Verkerk on Jan 21, 2015

Take a typical conversation: Hello, how are you? Fine! How are you? {pause} Fine! Shall we …….etcetera. The opening of this conversation is highly structured, isn’t it? The process of turn taking is a crucial and cooperative aspect of conversational speech. Gestures are also of great importance. When your feet are already turned to the door, you are getting ready to run out. Try to read your own signals and you will see!

Conversation closers

In a conversation we include hints like conversation openers, closers, and shifters. It’s a feeling we’re all familiar with: you’re trying desperately to end a conversation, and the other person keeps on talking and does not read the clues you are giving. You say: “Anyway… “ {…Person B keeps talking} “see you Thursday, all right?” and edge toward the door… {Person B talks over you.} “Thursday noon, was it, right?” {Person B still doesn’t get the hint to leave.}…and so on. In this frustrating exchange, Person B repeatedly ignores your conversation closers, both verbal (“right”, “all right”, “anyway”) and nonverbal.

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Topics: The Observer XT, doctor patient interaction, eye tracking

Neuromarketing: hope or hype?

Posted by Leanne W.S. Loijens on Jul 29, 2014

The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Marketers hope that neuroscience will provide them with information that is not obtainable through conventional marketing methods such as questionnaires and focus groups. Can neuroscience be the holy grail of the study of consumer behavior?

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Topics: FaceReader, consumer behavior, physiology, Neuromarketing, consumer behavior research, eye tracking, EEG

5 videos on neuromarketing and facial expression analysis in 2013

Posted by Annelies Verkerk on Dec 23, 2013

1) Neurotalent of the year 2013
Vote for Peter Lewinski as the Neurotalent of the year 2013! To assess ad effectiveness Peter Lewinski used facial coding software that tracks over 500 superimposed key-points on a 3D artificial facemask. He gathered online 900 recordings (0.7 million frames) of facial reactions to advertisements and analyzed over 4.1 million unique data points.

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Topics: emotion recognition, FaceReader, facial expression analysis, Neuromarketing, eye tracking, avatar, neuropsychology

Top 5 Consumer behavior research on the Behavioral Research Blog

Posted by Annelies Verkerk on Apr 12, 2013

Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies, researchers are more and more familiar with measuring and observing participant behavior. Researchers combine for example the measurement of behavioral and physiological data in order to get a more complete picture of the person’s response.

This Behavioral Research Blog post features the top 5 blog posts about consumer science, market research, and neuromarketing that were published in recent months.

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Topics: The Observer XT, emotion recognition, on-site research, video observation, FaceReader, facial expression analysis, infant behavior, Observation lab, consumer behavior, physiology, Neuromarketing, living labs, eye tracking

How to build a consumer behavior research lab?

Posted by Annelies Verkerk on Feb 25, 2013

In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail. With this description it becomes clear what kind of equipment will be needed, and which physical environment (on-site or in a lab) would best suit this test or research. In general, the description should answer the following questions:

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Topics: The Observer XT, emotion recognition, on-site research, FaceReader, facial expression analysis, Observation lab, consumer behavior, Portable lab, eye tracking

How to build a usability lab?

Posted by Annelies Verkerk on Jan 11, 2013

Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes: if designers made wrong assumptions or missed requirements, a usability test is likely to reveal them. Testing can be carried out in a usability lab, or on-site with a portable lab.

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Topics: The Observer XT, FaceReader, facial expression analysis, human factors, eye tracking, usability lab

4 blog posts about medical simulation and communication in healthcare

Posted by Annelies Verkerk on Oct 22, 2012

Good communication between the doctor or a nurse and patient is of vital importance. And, in a medical context, good team performance can save lives. Therefore, researchers study teamwork behavior in hospitals, communication patterns in medical conversations, and caregiver - patient interaction at nursing homes.

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Topics: The Observer XT, doctor patient interaction, coding schemes, human behavior research, eye tracking

Why behavioral data collection works

Posted by Annelies Verkerk on Dec 13, 2011

Understanding development in infancy

How are scholars studying learning in infancy? How do they study parental influence? Which methods and techniques are useful and which aren’t? Below are several examples of methods and techniques used in infant behavior research.

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Topics: The Observer XT, video observation, infant behavior, coding schemes, eye tracking

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