Behavioral Research Blog

Looking back at the i3B Annual Symposium

Posted by Jacqueline Martinali & Annelies Verkerk on Dec 8, 2016

On Thursday November 25, I3B - a network of high-tech companies and knowledge institutes aimed at joint research & development and commercialization of innovative ICT solutions -  held its 5th annual symposium.

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Topics: mobile observation, EEG, healthcare, measuring behavior, 2016

What emotions does an author inject into a book?

Posted by Annelies Verkerk on Sep 20, 2016

“A book is beauty. A book is a shelf, a wall, a home.” states Simon Jenkins, the Guardian. He informs us that the digital book has had its peak. Paper books are instead just what he says: a shelf, a wall, a home. But how do you shove your shelf, wall, or home into a suitcase and fly off to Florida? I’d rather put my Kindle in my handbag and have all the books I’d ever want to read with me.

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Topics: emotion recognition, on-site research, FaceReader, facial expression analysis, physiology, EEG, emotions

Measuring creativity at the GrunbergLab

Posted by Annelies Verkerk on Feb 11, 2015

Do you know what creativity is? Can you measure it? On February 19, 2014 Dr. Ysbrand van der Werf gave a lecture on creativity. For him, creativity is about the creator and the person experiencing the things created.

The creator   

In the autumn of 2013, a team of scientists measured the emotions, brain activity and subjective feelings of a writer (Arnon Grunberg) as he created a new book (‘Het bestand’: an ambiguous title that can refer to a computer file or a cease-fire).

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Topics: emotion recognition, FaceReader, facial expression analysis, physiology, EEG, emotions

Neuromarketing: hope or hype?

Posted by Leanne W.S. Loijens on Jul 29, 2014

The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Marketers hope that neuroscience will provide them with information that is not obtainable through conventional marketing methods such as questionnaires and focus groups. Can neuroscience be the holy grail of the study of consumer behavior?

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Topics: FaceReader, consumer behavior, physiology, Neuromarketing, consumer behavior research, eye tracking, EEG

Measuring the creative process

Posted by Andrew Spink on Nov 18, 2013

After Albert Einstein died, his brain was preserved and in the following decades scientists have studied it to try and see if there was anything exceptional about it.  It is hard to draw conclusions from just one subject, but one clear difference is that he had an exceptionally large number of glial cells in the area of the brain responsible for incorporating and synthesizing information from other brain regions [1]. Glial cells are important for a number of brain functions, including signal transmission.

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Topics: Observation lab, Neuromarketing, living labs, Portable lab, behavioral research, brain waves, EEG, New York

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