On Thursday November 25, I3B - a network of high-tech companies and knowledge institutes aimed at joint research & development and commercialization of innovative ICT solutions - held its 5th annual symposium.
“A book is beauty. A book is a shelf, a wall, a home.” states Simon Jenkins, the Guardian. He informs us that the digital book has had its peak. Paper books are instead just what he says: a shelf, a wall, a home. But how do you shove your shelf, wall, or home into a suitcase and fly off to Florida? I’d rather put my Kindle in my handbag and have all the books I’d ever want to read with me.
Do you know what creativity is? Can you measure it? On February 19, 2014 Dr. Ysbrand van der Werf gave a lecture on creativity. For him, creativity is about the creator and the person experiencing the things created.
In the autumn of 2013, a team of scientists measured the emotions, brain activity and subjective feelings of a writer (Arnon Grunberg) as he created a new book (‘Het bestand’: an ambiguous title that can refer to a computer file or a cease-fire).
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Marketers hope that neuroscience will provide them with information that is not obtainable through conventional marketing methods such as questionnaires and focus groups. Can neuroscience be the holy grail of the study of consumer behavior?
After Albert Einstein died, his brain was preserved and in the following decades scientists have studied it to try and see if there was anything exceptional about it. It is hard to draw conclusions from just one subject, but one clear difference is that he had an exceptionally large number of glial cells in the area of the brain responsible for incorporating and synthesizing information from other brain regions . Glial cells are important for a number of brain functions, including signal transmission.