Behavioral Research Blog

Consumer behavior: do we enjoy the buffet to its fullest potential?

Posted by Annelies Verkerk on Mar 13, 2017

There are parts of the world where people eat primarily for pleasure, and less so to fulfil nutritional needs. In my eyes, that is a sign of prosperity and wealth. In these areas, there is more than enough to eat, and a wealth of different foods to choose from. But in these same parts of the world people are overweight, more and more diabetic, and suffering from cardiovascular diseases. So what is wealth, in terms of food? To address this, let’s zoom in on a consumer study that focuses on recognizing signs of fullness.

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Topics: The Observer XT, video observation, coding schemes, consumer behavior, consumer behavior research, video recording, Eating behavior, coding behavior, food, sensory science

How in-home video recordings provide accurate measure and allow for more objective comparisons

Posted by Annelies Verkerk on Jun 28, 2016

Who doesn’t know Jo Frost, A.K.A. the Super Nanny [1]? Her television show has aired across Europe, the UK and the US; currently, she  is starring in a Netherlands-based version, where she visits Dutch families. Although I don’t have any kids, I watch this show quite regularly with great interest to see how families function.

This super nanny keeps telling parents that children also have to eat healthy as part of her program to correct poor behavior. Many parents forget how proper nutrition can influence behavior. But many parents then ask: how do we get our kids to eat more fruits and vegetables?

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Topics: The Observer XT, parent-child interaction, Eating behavior, child, child development, health effects

Consumer research – what determines food satisfaction?

Posted by Annelies Verkerk on Nov 17, 2015

My mother makes the best apple crumble. The top is crunchy, the apples warm and mushy (but not too mushy!), and the level of cinnamon is in perfect balance with the sugar and the apples. Honestly, I’ve never tasted a more delicious apple crumble, which  sets a high standard for friends or restaurants offering me an apple crumble dessert.

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Topics: video observation, Observation lab, media recorder, consumer behavior, consumer behavior research, Eating behavior, Observation

Beating diabetes - knowledge is the key

Posted by Annelies Verkerk on Nov 9, 2015

The World Diabetes Day 2015 campaign was officially launched during the World Health Assembly in Geneva last May. World Diabetes Day 2015, 14 November, focuses on healthy eating.

The International Diabetes Federation (IDF) will release the Diabetes Atlas Seventh Edition on Thursday 12 November. Find out more about diabetes in 2015 at www.diabetesatlas.org.

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Topics: Diabetes, healthcare, Eating behavior

Positive Behavior Support: Good behavior can be learned

Posted by Jacqueline Martinali on Nov 4, 2015

‘Mom, what's for dinner tonight?’ It’s a daily recurring question from my children. Having dinner is an important part of the day and also a way for parents or caregivers to influence a child's diet. With the observed increase in pediatric obesity in recent years, a child’s family, particularly his parents, may influence eating behavior, diet, and physical activity through their parenting and food choices. Some factors that affect eating behavior can be: what and how much food do parents serve their children? To what extent do they encourage their children to eat healthy food instead of unhealthy food? It’s important to raise awareness amongst parents of young children of the consequences of unhealthy eating habits, and teach them to create a healthy nutritional environment for their children.

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Topics: The Observer XT, parent-child interaction, Eating behavior, Observation, Positive Behavior Support

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