There are parts of the world where people eat primarily for pleasure, and less so to fulfil nutritional needs. In my eyes, that is a sign of prosperity and wealth. In these areas, there is more than enough to eat, and a wealth of different foods to choose from. But in these same parts of the world people are overweight, more and more diabetic, and suffering from cardiovascular diseases. So what is wealth, in terms of food? To address this, let’s zoom in on a consumer study that focuses on recognizing signs of fullness.
I love Apple. I am a fan. I deny being an addict, which of course makes me one.
Very few brands achieve the status of being “lifestyle brands”. According to José Chavaglia Neto and José António Filipe from Instituto Universitário de Lisboa, Portugal, whose study I discuss in this blog post, consumers’ fascination for particular brands on the market is rising considerably. Therefore, companies are trying to consistently create a strong identification with their brand(s), what allows the company to add economic value because people will keep buying this particular brand. I bought a new iPhone, and couldn’t wait to show it to my friends and family. I did pay a lot of money for it…yet I keep buying Apple. I am truly a fan of their technology, brand, and style.
You have never met such a colorful team as the Noldus Consulting Team of Noldus Information Technology.
They (we) go to conferences where there are wheel of fortune games and water-pong challenges in vendor booths, harbor cruise dinners and cocktail parties with all conference attendees, and fantastic conference swag to bring home. Marketing really is a different world!
It’s not all fun and games - they also have time to write brilliant blog posts about consumer behavior which are published on the Noldus Consulting website. Consumer behavior, and how consumers make choices, is of particular interest to our team; we’d like to share some popular posts on these topics here with you.
By clicking below, learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
Coming up: consumer behavior research conference in Berlin
What is bringing consumer scientists from the US to Berlin this month? Is it Brexit? Is it the urge to investigate the differences between Spanish male and Dutch female online buying behaviors? Or is it because consumer scientists would like to investigate advertisement strategies in Italy and Sweden?
Every year thousands of meetings and conferences are organized worldwide. Needless to say it’s easy to overlook the best conferences you should attend. To make things easy for you we've sorted out some of the best consumer behavior conferences to attend this year.
Last week I had the opportunity to travel to New York City for a very vibrant marketing conference: "The Quirks Event 2016". This is only the second year of the event, but it has already proven its value to the both industry attendees and researchers.
The Quirk’s Event in Brooklyn, New York is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network, and learn about the latest trends and techniques in market research. The conference features educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Noldus Consultants gave the workshop "Mirror of the Mind - Insights gained from studying the face".
Being able to predict the success of an advertisement campaign is of utmost importance to designers and companies. In this process the advertisement is often the zero moment of truth. Read on to learn more about advertising research.
My mother makes the best apple crumble. The top is crunchy, the apples warm and mushy (but not too mushy!), and the level of cinnamon is in perfect balance with the sugar and the apples. Honestly, I’ve never tasted a more delicious apple crumble, which sets a high standard for friends or restaurants offering me an apple crumble dessert.
By Patrick H. Zimmerman, PhD
I was second in line at the pay desk of a Dutch department store. The man in front of me was carrying four coffee mugs in his hands and approached the counter. As he was ready to pay for the mugs, the woman behind the counter told him: “You know you get a 50% discount on these mugs when you bring your own shopping bag?” The man had not brought his own shopping bag. He looked at the woman for a second, briskly put the mugs on the counter and snapped at the woman: “Here, you can keep them!” before scampering off.
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her. This was a learned skill, forged in the long hours of maze-running on the 11th floor of the Behavioral Science Building at the University of Utah. You see, you cannot ask a rat how he solved a maze, but with a clever design and an observant eye, you just know how he did. It was especially amazing to watch that moment of insight, of AH-HA, when he just ‘got it’ and started running perfectly. But in order to truly understand that moment, I had to have my own AH-HA moment, and it happened five thousand miles from my mazes in Utah.