Behavioral Research Blog

The value of facial expression analysis in advertisements

Posted by Annelies Verkerk on Nov 7, 2016

I love Apple. I am a fan. I deny being an addict, which of course makes me one.

Very few brands achieve the status of being “lifestyle brands”. According to José Chavaglia Neto and José António Filipe from Instituto Universitário de Lisboa, Portugal, whose study I discuss in this blog post, consumers’ fascination for particular brands on the market is rising considerably. Therefore, companies are trying to consistently create a strong identification with their brand(s), what allows the company to add economic value because people will keep buying this particular brand. I bought a new iPhone, and couldn’t wait to show it to my friends and family. I did pay a lot of money for it…yet I keep buying Apple. I am truly a fan of their technology, brand, and style.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting, facial expression recognition software

Marketing and market research blogs

Posted by Annelies Verkerk on Nov 1, 2016

You have never met such a colorful team as the Noldus Consulting Team of Noldus Information Technology.

They (we) go to conferences where there are wheel of fortune games and water-pong challenges in vendor booths, harbor cruise dinners and cocktail parties with all conference attendees, and fantastic conference swag to bring home. Marketing really is a different world!

It’s not all fun and games - they also have time to write brilliant blog posts about consumer behavior which are published on the Noldus Consulting website. Consumer behavior, and how consumers make choices, is of particular interest to our team; we’d like to share some popular posts on these topics here with you.

By clicking below, learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.

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Topics: FaceReader, consumer behavior, Neuromarketing, consumer behavior research, market insights, advertising, consulting

What is bringing consumer scientists to Berlin this month?

Posted by Annelies Verkerk on Oct 12, 2016

Coming up: consumer behavior research conference in Berlin

What is bringing consumer scientists from the US to Berlin this month? Is it Brexit? Is it the urge to investigate the differences between Spanish male and Dutch female online buying behaviors? Or is it because consumer scientists would like to investigate advertisement strategies in Italy and Sweden?

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Topics: consumer behavior, consumer behavior research, conferences, 2016

Best consumer behavior conferences to attend in 2016

Posted by Natasja Bogers on Jun 30, 2016

Every year thousands of meetings and conferences are organized worldwide. Needless to say it’s easy to overlook the best conferences you should attend. To make things easy for you we've sorted out some of the best consumer behavior conferences to attend this year.

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Topics: consumer behavior, consumer behavior research, conferences, 2016

Market research event with big ideas and real-world solutions

Posted by Annelies Verkerk on Mar 3, 2016

Last week I had the opportunity to travel to New York City for a very vibrant marketing conference: "The Quirks Event 2016". This is only the second year of the event, but it has already proven its value to the both industry attendees and researchers.

The Quirk’s Event in Brooklyn, New York is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network, and learn about the latest trends and techniques in market research. The conference features educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Noldus Consultants gave the workshop "Mirror of the Mind - Insights gained from studying the face".

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting

Play with Emotions

Posted by Annelies Verkerk on Feb 18, 2016

Give us a chance to make you smile! Play with Emotions.

In market research, measuring emotions is becoming more and more popular. Now is your chance to incorporate emotion analysis in your market research. And, to play a game!

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, emotions, RBF, Resting Bitch Face

Observational research: improving the shopping experience at airports

Posted by Natasja Bogers on Jan 4, 2016

We’ve all been there: arriving at an airport hours before your flight leaves, wandering around to pass time before you can board. Luckily, most airports offer stores where you can buy food, books, and tax-free items, but how often is it that you’re not truly interested in shopping and just keep strolling without actually buying? 

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Topics: The Observer XT, consumer behavior, retail, shopping behavior, market insights

5 Mind-blowing Facts about Advertising Research

Posted by Annelies Verkerk on Dec 3, 2015

Being able to predict the success of an advertisement campaign is of utmost importance to designers and companies. In this process the advertisement is often the zero moment of truth. Read on to learn more about advertising research.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, eye tracking, emotions, advertising

Consumer research – what determines food satisfaction?

Posted by Annelies Verkerk on Nov 17, 2015

My mother makes the best apple crumble. The top is crunchy, the apples warm and mushy (but not too mushy!), and the level of cinnamon is in perfect balance with the sugar and the apples. Honestly, I’ve never tasted a more delicious apple crumble, which  sets a high standard for friends or restaurants offering me an apple crumble dessert.

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Topics: video observation, Observation lab, media recorder, consumer behavior, consumer behavior research, Eating behavior, Observation

Can you tell me why I liked it?

Posted by Patrick Zimmerman on Jun 23, 2015

By Patrick H. Zimmerman, PhD

I was second in line at the pay desk of a Dutch department store. The man in front of me was carrying four coffee mugs in his hands and approached the counter. As he was ready to pay for the mugs, the woman behind the counter told him: “You know you get a 50% discount on these mugs when you bring your own shopping bag?” The man had not brought his own shopping bag. He looked at the woman for a second, briskly put the mugs on the counter and snapped at the woman: “Here, you can keep them!” before scampering off.

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Topics: consumer behavior, consumer behavior research

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