Behavioral Research Blog

Annelies Verkerk

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How in-home video recordings provide accurate measure and allow for more objective comparisons

Posted by Annelies Verkerk on Jun 28, 2016

Who doesn’t know Jo Frost, A.K.A. the Super Nanny [1]? Her television show has aired across Europe, the UK and the US; currently, she  is starring in a Netherlands-based version, where she visits Dutch families. Although I don’t have any kids, I watch this show quite regularly with great interest to see how families function.

This super nanny keeps telling parents that children also have to eat healthy as part of her program to correct poor behavior. Many parents forget how proper nutrition can influence behavior. But many parents then ask: how do we get our kids to eat more fruits and vegetables?

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Topics: The Observer XT, parent-child interaction, Eating behavior, child, child development, health effects

Understanding adolescent emotions

Posted by Annelies Verkerk on Apr 12, 2016

I was waiting for my exam results, and so was the son of our neighbors. And then there was a bang. A really loud one. I could guess the outcome of his exam simply by hearing that bang.

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Topics: The Observer XT, parent-child interaction, adolescent behavior, coding behavior, depression

5 tips to get the most out of the 2016 SRA Biennial Meeting

Posted by Annelies Verkerk on Mar 30, 2016

We’re looking forward to the 16th Biennial Meeting of the Society for Research on Adolescence which will start tomorrow. It will be held in Baltimore, Maryland. The general program sessions will begin at 8:30am tomorrow and conclude at 5:15pm on Saturday.

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Topics: The Observer XT, FaceReader, Viso, conferences, psychology

Market research event with big ideas and real-world solutions

Posted by Annelies Verkerk on Mar 3, 2016

Last week I had the opportunity to travel to New York City for a very vibrant marketing conference: "The Quirks Event 2016". This is only the second year of the event, but it has already proven its value to the both industry attendees and researchers.

The Quirk’s Event in Brooklyn, New York is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network, and learn about the latest trends and techniques in market research. The conference features educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Noldus Consultants gave the workshop "Mirror of the Mind - Insights gained from studying the face".

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting

Play with Emotions

Posted by Annelies Verkerk on Feb 18, 2016

Give us a chance to make you smile! Play with Emotions.

In market research, measuring emotions is becoming more and more popular. Now is your chance to incorporate emotion analysis in your market research. And, to play a game!

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, emotions, RBF, Resting Bitch Face

Four facts about zebrafish and zebrafish larvae

Posted by Annelies Verkerk on Feb 11, 2016

Did you know that zebrafish larvae are able to detect minute movement in the water?

At the Max Planck Institute in Germany, Groneberg and colleagues (Groneberg et al. 2015) showed that larval zebrafish show approach reactions followed by a form of positive taxis and gradual motion damping in response to water flows. That might sound complicated, but what it basically means is that zebrafish larvae are able to detect minute movement in the water and respond in a stereotypical way.

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Topics: EthoVision XT, zebrafish, Danio rerio, DanioVision

5 Mind-blowing Facts about Advertising Research

Posted by Annelies Verkerk on Dec 3, 2015

Being able to predict the success of an advertisement campaign is of utmost importance to designers and companies. In this process the advertisement is often the zero moment of truth. Read on to learn more about advertising research.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, eye tracking, emotions, advertising

Four cool cow facts

Posted by Annelies Verkerk on Nov 26, 2015

The investigation of movement, activity, and behavior of animals in pens or stables gives great insight into differences between group and individual housing, enriched and plain stables, different types of feeding systems, and so on. Read this blog to learn more about that, but also about cow behavior in paddocks.

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Topics: GPS, Precision farming, TrackLab, Cows, tracking

Consumer research – what determines food satisfaction?

Posted by Annelies Verkerk on Nov 17, 2015

My mother makes the best apple crumble. The top is crunchy, the apples warm and mushy (but not too mushy!), and the level of cinnamon is in perfect balance with the sugar and the apples. Honestly, I’ve never tasted a more delicious apple crumble, which  sets a high standard for friends or restaurants offering me an apple crumble dessert.

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Topics: video observation, Observation lab, media recorder, consumer behavior, consumer behavior research, Eating behavior, Observation

Beating diabetes - knowledge is the key

Posted by Annelies Verkerk on Nov 9, 2015

The World Diabetes Day 2015 campaign was officially launched during the World Health Assembly in Geneva last May. World Diabetes Day 2015, 14 November, focuses on healthy eating.

The International Diabetes Federation (IDF) will release the Diabetes Atlas Seventh Edition on Thursday 12 November. Find out more about diabetes in 2015 at www.diabetesatlas.org.

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Topics: Diabetes, healthcare, Eating behavior

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