The past year we’ve attended a lot of events, released many products, and worked together with great scientists. We look back at a fantastic year and will continue this positive flow in 2017.
I love Apple. I am a fan. I deny being an addict, which of course makes me one.
Very few brands achieve the status of being “lifestyle brands”. According to José Chavaglia Neto and José António Filipe from Instituto Universitário de Lisboa, Portugal, whose study I discuss in this blog post, consumers’ fascination for particular brands on the market is rising considerably. Therefore, companies are trying to consistently create a strong identification with their brand(s), what allows the company to add economic value because people will keep buying this particular brand. I bought a new iPhone, and couldn’t wait to show it to my friends and family. I did pay a lot of money for it…yet I keep buying Apple. I am truly a fan of their technology, brand, and style.
You have never met such a colorful team as the Noldus Consulting Team of Noldus Information Technology.
They (we) go to conferences where there are wheel of fortune games and water-pong challenges in vendor booths, harbor cruise dinners and cocktail parties with all conference attendees, and fantastic conference swag to bring home. Marketing really is a different world!
It’s not all fun and games - they also have time to write brilliant blog posts about consumer behavior which are published on the Noldus Consulting website. Consumer behavior, and how consumers make choices, is of particular interest to our team; we’d like to share some popular posts on these topics here with you.
By clicking below, learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
Coming up: consumer behavior research conference in Berlin
What is bringing consumer scientists from the US to Berlin this month? Is it Brexit? Is it the urge to investigate the differences between Spanish male and Dutch female online buying behaviors? Or is it because consumer scientists would like to investigate advertisement strategies in Italy and Sweden?
“A book is beauty. A book is a shelf, a wall, a home.” states Simon Jenkins, the Guardian. He informs us that the digital book has had its peak. Paper books are instead just what he says: a shelf, a wall, a home. But how do you shove your shelf, wall, or home into a suitcase and fly off to Florida? I’d rather put my Kindle in my handbag and have all the books I’d ever want to read with me.
Next week the 7th International Conference on Applied Human Factors and Ergonomics will kick off. It is always great to use the summer season to meet other researchers, walk along the poster boards, discuss and exchange ideas about new applications, and view the latest tools and solutions for research. AHFE facilitates it all: keynote presentation, parallel sessions, demonstration and poster sessions, tutorials, exhibitions, and meetings of special interest groups.
Who doesn’t know Jo Frost, A.K.A. the Super Nanny ? Her television show has aired across Europe, the UK and the US; currently, she is starring in a Netherlands-based version, where she visits Dutch families. Although I don’t have any kids, I watch this show quite regularly with great interest to see how families function.
This super nanny keeps telling parents that children also have to eat healthy as part of her program to correct poor behavior. Many parents forget how proper nutrition can influence behavior. But many parents then ask: how do we get our kids to eat more fruits and vegetables?
I was waiting for my exam results, and so was the son of our neighbors. And then there was a bang. A really loud one. I could guess the outcome of his exam simply by hearing that bang.
We’re looking forward to the 16th Biennial Meeting of the Society for Research on Adolescence which will start tomorrow. It will be held in Baltimore, Maryland. The general program sessions will begin at 8:30am tomorrow and conclude at 5:15pm on Saturday.
Last week I had the opportunity to travel to New York City for a very vibrant marketing conference: "The Quirks Event 2016". This is only the second year of the event, but it has already proven its value to the both industry attendees and researchers.
The Quirk’s Event in Brooklyn, New York is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network, and learn about the latest trends and techniques in market research. The conference features educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Noldus Consultants gave the workshop "Mirror of the Mind - Insights gained from studying the face".