Behavioral Research Blog

Comparing two different skin-to-skin contact techniques

Posted by Jacqueline Martinali on Nov 23, 2016

And how they influence mother-child interaction with premature babies.

Three times I have experienced how it feels to hold my newborn baby in my arms. To feel that warm, small, naked body on top of you, the baby that is yours and grew inside you…that is probably the most precious gift I have ever experienced.
The little baby that just left the warm space it has spent all those months, and now exposed to the outside world - the only thing he or she needs is to feel safe with his or her mother or father.

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Topics: The Observer XT, video observation, parent-child interaction, eye-contact, kangaroo positioning, safety

Live from the Neuroscience 2016 exhibit hall: DIY research tools

Posted by G. Smit on Nov 15, 2016

As a research tool manufacturer, we try to listen carefully to the scientific community when we create and refine our software and instruments.
Of course we want to make the best products, and we also want you to actually buy and use them. However, I am not in the research and development department, nor am I a sales person. I just like finding out and writing about research.

So for me this Neuroscience meeting is, like last year, a great way to discover what the neuroscience community is up to. One of the things I admire about many labs is the desire to want to investigate something, and then the creativity to collect and even create what they neeed for their study.

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Neuroscience 2016 - Notes from a marketeer

Posted by Natasja Bogers on Nov 14, 2016

November 13, 2016 - San Diego, CA, United States - Reading about and hearing stories from colleagues may get you an impression of how things run at the annual meeting of the Society for Neuroscience. Walking the exhibit grounds in person give you a whole other point of view. This year's 46th edition of Neuroscience marks my first visit to the biggest conference our company attends every year.

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Topics: neuroscience, conferences, SfN, 2016

The value of facial expression analysis in advertisements

Posted by Annelies Verkerk on Nov 7, 2016

I love Apple. I am a fan. I deny being an addict, which of course makes me one.

Very few brands achieve the status of being “lifestyle brands”. According to José Chavaglia Neto and José António Filipe from Instituto Universitário de Lisboa, Portugal, whose study I discuss in this blog post, consumers’ fascination for particular brands on the market is rising considerably. Therefore, companies are trying to consistently create a strong identification with their brand(s), what allows the company to add economic value because people will keep buying this particular brand. I bought a new iPhone, and couldn’t wait to show it to my friends and family. I did pay a lot of money for it…yet I keep buying Apple. I am truly a fan of their technology, brand, and style.

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Topics: emotion recognition, FaceReader, facial expression analysis, consumer behavior, consumer behavior research, emotions, consulting, facial expression recognition software

Marketing and market research blogs

Posted by Annelies Verkerk on Nov 1, 2016

You have never met such a colorful team as the Noldus Consulting Team of Noldus Information Technology.

They (we) go to conferences where there are wheel of fortune games and water-pong challenges in vendor booths, harbor cruise dinners and cocktail parties with all conference attendees, and fantastic conference swag to bring home. Marketing really is a different world!

It’s not all fun and games - they also have time to write brilliant blog posts about consumer behavior which are published on the Noldus Consulting website. Consumer behavior, and how consumers make choices, is of particular interest to our team; we’d like to share some popular posts on these topics here with you.

By clicking below, learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.

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Topics: FaceReader, consumer behavior, Neuromarketing, consumer behavior research, market insights, advertising, consulting

Simulation-based training – it’s just like the real thing!

Posted by Jacqueline Martinali on Oct 25, 2016

A few weeks ago I posted a blog about observation and usability labs. But that isn’t the only way to observe in a laboratory setting – our systems are also well suited for use in simulation labs.

A simulation lab enables researchers to develop realistic scenarios to study a range of human-system interactions in a controlled environment. It provides a lifelike point-of-care learning experience for undergraduate and graduate students, specialists, and experts. By conducting training sessions, students in the lab develop and maintain knowledge, skills, and competencies such as interviewing skills, working with certain equipment, teamwork procedures, and so on.

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Topics: The Observer XT, simulation, Viso, medical simulation, simulation-based training, patient safety, quality of care, teamwork, skillstraining

6 Reasons to attend Neuroscience 2016

Posted by Natasja Bogers on Oct 20, 2016

This year the Society for Neuroscience annual conference returns to sunny San Diego in southern California. As usual, the 46th edition of the Annual Meeting is packed with the latest on neuroscience research, job and business opportunities, and hot topics in scientific publishing, public education, tools, & techniques.

Why should you attend this year’s Neuroscience conference? Let me give you 6 reasons!

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Topics: neuroscience, conferences, SfN, 2016

What is bringing consumer scientists to Berlin this month?

Posted by Annelies Verkerk on Oct 12, 2016

Coming up: consumer behavior research conference in Berlin

What is bringing consumer scientists from the US to Berlin this month? Is it Brexit? Is it the urge to investigate the differences between Spanish male and Dutch female online buying behaviors? Or is it because consumer scientists would like to investigate advertisement strategies in Italy and Sweden?

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Topics: consumer behavior, consumer behavior research, conferences, 2016

Learn about people by observing them

Posted by Jacqueline Martinali on Oct 3, 2016

Everyone is unique; everyone behaves differently. What is more fun than sitting somewhere - on a park bench, at a cafe, or on a terrace, and watching people go by? Postures, movements, nonverbal and verbal behavior - all can be observed.

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Topics: Observation lab, usability lab, psychology, ux lab, Observational research, controlled observations, usability testing

Video tracking for high-throughput screening of plant resistance to thrips

Posted by Olga Krips on Sep 26, 2016

Unless you grow plants commercially, you may very well not know what a thrips is. It is a tiny insect that can have a not-so-tiny effect on plants. Thrips pierce plant leaves and flowers and suck out their contents. And, not less important, many plant viruses are known to be transmitted by thrips [1]. Needless to say, a lot of research is currently carried out on how to get rid of these creatures.

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Topics: EthoVision XT, Video tracking, insect behavior, Tracking insects

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